Sofia's Blog :: Tuesday, May 23rd, 2017

The Most Valuable Things in Your Child’s Life Aren’t Things

As we kick off summer this Memorial Day weekend, we wanted to share this post from guest blogger Victoria Prooday of It’s a great reminder that all kids really need is love — and a little time outside!  What do children really need? What is our perception of our kids’ needs? Are we providing… Read More

Sofia's Blog :: Tuesday, May 16th, 2017

Why You Should Let Your Kid Struggle

We could so relate to this post from blogger, former elementary school teacher and mom JoEllen Poon at, we had to share! It was just another morning at Gymboree when my daughter got her chunky little leg caught between two dowels in the small wooden boat. No big deal. I stood off to the side and let her… Read More

Sofia's Blog :: Monday, May 1st, 2017

Why Millennial Moms Don’t Want a Parenting Trophy (But Might Deserve One)

Millennials may have a reputation for being self-centered, but when it comes to their kids, they’re anything but, says market researcher Amy Henry. Henry heads up the strategic insights department at Strottman International, a company leading the effort to understand millennial families and share that knowledge with top consumer brands. EQtainment’s founder Sofia Dickens recently… Read More

Sofia's Blog :: Wednesday, April 19th, 2017

5 Ways to Teach Your Kid to Mind Their Manners

Hypothetically, your kid gets plenty of chances to practice their Emily Post impression, whether it’s graciously thanking a friend’s parents for hosting a play date or actually knocking on the bathroom door instead of just barging in. But teaching your child manners requires more than just telling them what to do. If common courtesy feels a little too uncommon at your… Read More

Sofia's Blog :: Wednesday, April 5th, 2017

Improve Your Kid’s Focus with These Yummy, Easy Brain-Booster Bars

Every kid loves a sweet treat. But too much sugar may take its toll on your child’s memory and cognitive skills (not to mention teeth). Instead of handing your kid empty calories, make these yummy homemade protein-granola bars. Not only do they give your child energy to play — and physical exercise is key to optimal… Read More

Sofia's Blog :: Friday, March 24th, 2017

Larry King: What He’s Learned from 60,000 Interviews and a Lifetime of Parenting

Larry King interviewing Sofia Dickens and Vanessa Lachey about EQtainment Today’s podcast guest is a global icon, a broadcasting giant and a master communicator. He has interviewed over 60,000 of the world’s most fascinating, most influential people, and while he is certainly one of them, he somehow remains understated and humble in his outlook. My… Read More

Sofia's Blog :: Tuesday, March 14th, 2017

5 Reasons “I’m Bored” Should Be Music to Your Ears

What should you do next time your kid says “I’m bored”? Hint: Nothing! In fact, here are five reasons to do yourself and your kid a favor, and let boredom be.   Boredom is the key to unlocking your child’s creativity. Complaining about being bored gets pretty boring pretty fast. Finding ways to fill unstructured time… Read More

Sofia's Blog :: Tuesday, February 28th, 2017

5 Ways to Raise a Kid with Grit

We all want our children to try their best and go for the gold. And if at first they don’t succeed? Get back on the (rocking) horse, kid. After all, research suggests that the best predictor of long-term success isn’t intelligence or talent — it’s good old-fashioned grit. And fortunately, unlike intelligence or talent, grit… Read More

Sofia's Blog :: Thursday, February 9th, 2017

5 Ways to Raise a More Compassionate Kid

Hey, it’s not just your kid — most children put themselves first most of the time. In fact, an inward-looking outlook just comes naturally to little kids: Developmentally, they’re still learning to put themselves in other people’s shoes. But teaching them to care about others’ feelings delivers lifelong benefits, including strengthening their relationships with others,… Read More

Sofia's Blog :: Wednesday, February 1st, 2017

7 Ways to Get Kids to Actually Do Their Chores

If you’ve decided to get your kids to help out around the house, but haven’t quite worked out how to actually do that, help is here. Check out our top seven tips to get kids to do chores (and on the road to success). Start early Kathy, mom to a 3-year-old girl and 5-year-old boy, says, “My… Read More