Sofia's Blog :: Monday, June 19th, 2017

Skip the Store-Bought and Make This Focus-Fueling Hummus with Your Kid Instead

Every kid loves pressing buttons. And as long as they’re not your buttons, hey, everyone’s happy. Encourage your kid to help you in the kitchen (and press the food processor or blender buttons while they’re at it!) by making this healthy, inexpensive, all-ages-approved snack. The chickpeas in this recipe contain magnesium and complex carbohydrates to… Read More

Sofia's Blog :: Monday, June 12th, 2017

5 Ways to Set Your Kid Up for Summer Camp Success

Signing up for summer day camp can help little campers reap big benefits, including building independence, self-confidence, social skills and more. But it can also be challenging for kids to readjust from the familiar routine of home or school. This summer, fend off pre-camp jitters and ensure your kid’s a happy camper with these six… Read More

Sofia's Blog :: Wednesday, May 31st, 2017

R-E-S-P-E-C-T: 5 Ways to Teach Respect

Your kid takes one look at the dinner you’ve just slaved over and declares “Yuck!” Or responds to your request to pick up her toys with “Whatever” and an eye roll. Or sees someone squeezing into an airplane seat and yells “You’re fat!” Fear not, there’s still hope for your child. Impulse control is tough for little… Read More

Sofia's Blog :: Tuesday, May 23rd, 2017

The Most Valuable Things in Your Child’s Life Aren’t Things

As we kick off summer this Memorial Day weekend, we wanted to share this post from guest blogger Victoria Prooday of It’s a great reminder that all kids really need is love — and a little time outside!  What do children really need? What is our perception of our kids’ needs? Are we providing… Read More

Sofia's Blog :: Tuesday, May 16th, 2017

Why You Should Let Your Kid Struggle

We could so relate to this post from blogger, former elementary school teacher and mom JoEllen Poon at, we had to share! It was just another morning at Gymboree when my daughter got her chunky little leg caught between two dowels in the small wooden boat. No big deal. I stood off to the side and let her… Read More

Sofia's Blog :: Monday, May 1st, 2017

Why Millennial Moms Don’t Want a Parenting Trophy (But Might Deserve One)

Millennials may have a reputation for being self-centered, but when it comes to their kids, they’re anything but, says market researcher Amy Henry. Henry heads up the strategic insights department at Strottman International, a company leading the effort to understand millennial families and share that knowledge with top consumer brands. EQtainment’s founder Sofia Dickens recently… Read More

Sofia's Blog :: Wednesday, April 19th, 2017

5 Ways to Teach Your Kid to Mind Their Manners

Hypothetically, your kid gets plenty of chances to practice their Emily Post impression, whether it’s graciously thanking a friend’s parents for hosting a play date or actually knocking on the bathroom door instead of just barging in. But teaching your child manners requires more than just telling them what to do. If common courtesy feels a little too uncommon at your… Read More

Sofia's Blog :: Wednesday, April 5th, 2017

Improve Your Kid’s Focus with These Yummy, Easy Brain-Booster Bars

Every kid loves a sweet treat. But too much sugar may take its toll on your child’s memory and cognitive skills (not to mention teeth). Instead of handing your kid empty calories, make these yummy homemade protein-granola bars. Not only do they give your child energy to play — and physical exercise is key to optimal… Read More

Sofia's Blog :: Friday, March 24th, 2017

Larry King: What He’s Learned from 60,000 Interviews and a Lifetime of Parenting

Larry King interviewing Sofia Dickens and Vanessa Lachey about EQtainment Today’s podcast guest is a global icon, a broadcasting giant and a master communicator. He has interviewed over 60,000 of the world’s most fascinating, most influential people, and while he is certainly one of them, he somehow remains understated and humble in his outlook. My… Read More

Sofia's Blog :: Tuesday, March 14th, 2017

5 Reasons “I’m Bored” Should Be Music to Your Ears

What should you do next time your kid says “I’m bored”? Hint: Nothing! In fact, here are five reasons to do yourself and your kid a favor, and let boredom be.   Boredom is the key to unlocking your child’s creativity. Complaining about being bored gets pretty boring pretty fast. Finding ways to fill unstructured time… Read More